Rajesh Kumar App Growth • Performance Marketing • Retail • Ecommerce
Available for Growth Leadership Roles

App growth and performance
marketing built on revenue discipline.

Rajesh Kumar is an App Growth and Performance Marketing leader with close to 7 years of experience across mobile apps, ecommerce, retail, and lead-generation businesses. He has handled ₹10 Cr+ monthly budgets, driven ₹900+ Cr revenue, and built growth systems across acquisition, retention, reactivation, and revenue optimization across India and overseas accounts.

Recognition Google Ads case-study recognition
Revenue Impact ₹900+ Cr revenue impact
Market Coverage India + overseas experience
Confidential Mandate Confidential ₹600 Cr ARR mandate
India + Overseas Experience Cross-Market Exposure

Handled India-led scale and overseas account exposure across UK, USA, Canada, Australia, and Gulf-linked performance operations.

UK account exposure USA market exposure Canada market exposure Australia market exposure Gulf market exposure India scale execution Partner-led growth Cross-market budget ownership
Contact Rajesh View LinkedIn
East Delhi, India +91 92051 52009 imdigitalrajesh@gmail.com
About Rajesh

Proven growth across app, ecommerce, retail, and retention.

I work across Google Ads, Meta Ads, Apple Search Ads, Amazon Ads, affiliate ecosystems, lifecycle channels, and MMP-led measurement. My experience spans HealthTech, Astrology, Ecommerce, Retail, Fitness, Social Commerce, Fashion, Jewelry, and OTT, with close to 7 years of execution across India and overseas accounts including UK brands.

2X+ LTV Growth
250% App Growth
40% Engagement Lift
55% CAC Drop at Zeno
Recruiter Snapshot

Commercial scale, growth depth, and market range.

A focused view of the scale I have handled, the growth levers I operate across, and the market exposure I bring across India and overseas accounts.

Commercial Scale

  • ₹900+ Cr revenue impact
  • ₹10 Cr+ monthly budgets handled
  • 6.5X+ ROAS with strong CAC discipline

Growth Depth

  • Acquisition, activation, retention, and reactivation
  • Apps, ecommerce, web, and offline retail
  • LTV, payback, funnel efficiency, and cohort thinking

Market Breadth

  • India plus overseas account experience
  • UK brand and international budget exposure
  • Affiliate, partner, and ecosystem-led growth
Trust & Recognition

Recognition, partnerships, and operating credibility.

Recognition

Google Ads case-study recognition and campaign appreciations.

Campaign work was selected as an app-growth case study by the Google Ads team.

Google Ads App-Growth Recognition Selected as a case-study level outcome, not just internal praise.
Performance Appreciations Two campaign impact recognitions called out in the resume.
Operating Range

India scale plus overseas market exposure.

Cross-market execution Handled India-led scale with UK, USA, Canada, Australia, and Gulf market exposure.
Budget and revenue ownership Worked on ₹10 Cr+ monthly budgets, ₹900+ Cr revenue impact, and a confidential ₹600 Cr ARR mandate.
Partner and platform depth Experience across Google Ads, Meta, Apple Search Ads, affiliates, lifecycle platforms, and partner-led growth ecosystems.
Case Studies

Growth outcomes across acquisition, retention, and revenue.

Selected work across app growth, revenue efficiency, retention, and cross-market performance.

Zeno Health

App, web, and retail growth on multi-crore monthly budgets.

Led growth across Android, iOS, retail stores, and web revenue. Built tROAS, Install Advanced, PMAX, VAC, Search, and Meta campaigns focused on high-LTV users, along with retention and reactivation through WhatsApp, push, and in-app engagement.

Outcome: Up to 55% CAC reduction and 5X+ ROAS.
Read full case study →
Astroyogi

Acquisition, retention, affiliate, and engagement growth.

Led app and web acquisition while managing partnerships with Google Pay, Paytm, PhonePe, Cred, Affle, and Disney+Hotstar. Built CleverTap lifecycle journeys to improve engagement performance.

Outcome: 70% CAC reduction, 6X+ ROAS, and 40% engagement improvement.
Read full case study →
Holistik Digital

UK and India app-growth and ecommerce account management.

Executed Search, Shopping, YouTube, UAC, Amazon Ads, LinkedIn Ads, native, and programmatic campaigns across multiple brands with CRO and remarketing support.

Outcome: 250% app-download growth, 105% ROAS growth, and 65% CPO reduction.
Read full case study →
Energie Fitness

Lead generation, lifecycle, and conversion optimization.

Focused on CRM lifecycle, retention, and conversion performance while scaling qualified signups through Facebook lookalike campaigns and Google Ads.

Outcome: 24% conversion improvement and 44% CAC reduction.
Read full case study →
Google App-Growth Recognition

Campaign performance recognized by the Google Ads team.

Campaign work was selected as an app-growth case study by the Google Ads team.

Outcome: Selected as an app-growth case study.
Read full case study →
Capabilities

Channels, tools, and growth levers I work across.

Paid media, app growth, measurement, lifecycle automation, partnerships, and revenue-focused optimization.

Performance Media

Google Ads Meta Ads Apple Search Ads TikTok Ads Amazon Ads LinkedIn Ads Affiliate Networks Search Dynamic Search Shopping Display UAC Retargeting Remarketing AAA Facebook/Instagram YouTube Ads

App Growth & Retention

Google Analytics GA4 Firebase AppsFlyer Adjust CleverTap PushEngage Taboola Outbrain Lifecycle Automation Cohort Analysis iOS Growth

Revenue Optimization

tROAS tCPA CAC Optimization LTV Scaling A/B Testing Landing Page Optimization Strategic Partnerships
Confidential Mandates

High-scale work handled under confidentiality.

Confidential Growth Mandate

Handled growth for a confidential business at ₹600 Cr ARR scale.

Detailed company information can be shared in a relevant hiring or consulting discussion.

Brands & Partnerships

Exposure across brands, partners, and platforms.

Selected brands, partner ecosystems, and platforms that reflect operating range across India and overseas growth work.

Brands

Zeno Health logoZeno Health
Astroyogi logoAstroyogi
Pinkvilla logoPinkvilla
Moneycontrol logoMoneycontrol
Zingbus logoZingbus
Simsim logoSimsim
Energie Fitness logoEnergie Fitness

UK Accounts

The Jewel Hut logoThe Jewel Hut
House of Watches logoHouse of Watches
Squire Locks logoSquire Locks
Welligogs logoWelligogs

Partners

Google Pay logoGoogle Pay
Paytm logoPaytm
PhonePe logoPhonePe
Swiggy logoSwiggy
CRED logoCRED
Affle logoAffle
JioHotstar logoJioHotstar

Platforms & Networks

Netcore logoNetcore
AppNext logoAppNext
Amazon Ads logoAmazon Ads
Flipkart Ads logoFlipkart Ads
Mobupps logoMobupps
Icubeswire logoIcubeswire
Celebrity, Event & Entertainment Partnerships

Experience beyond pure performance buying.

These collaborations add signal around brand sensitivity, partnership coordination, and campaign execution in more visible environments, while still supporting growth objectives.

Celebrity Partnerships

Nia Sharma Munmun Dutta Neha Dhupia Aly-Jasmin Ankita Lokhande Shalini Passi

Event & Movie Associations

Pinkvilla Style Icon Awards 2022 Hungama Style Icons Awards 2023 Mr & Mrs Mahi (2024)
Experience

Career timeline.

Feb 2025 – Present

Zeno Health

Performance Marketing Manager

  • Leads growth across Android, iOS, retail stores, and web revenue on multi-crore monthly budgets.
  • Scaled installs, transactions, and retail footfall while reducing CAC by up to 55%.
  • Built tROAS, Install Advanced, PMAX, VAC, Search, and Meta campaigns focused on high-LTV users.
  • Built retention and reactivation using WhatsApp, push, and in-app engagement, delivering 5X+ ROAS.
Nov 2021 – Jan 2025

Astroyogi

Assistant Manager – Digital Marketing

  • Led acquisition, retention, affiliate, and engagement marketing across app and web.
  • Reduced CAC by 70% while scaling to 6X+ ROAS.
  • Managed partnerships with Google Pay, Paytm, PhonePe, Cred, Affle, and Disney+Hotstar.
  • Built CleverTap lifecycle journeys improving engagement by 40%.
May 2021 – Oct 2021

Holistik Digital

Associate – Digital Marketing

  • Managed UK and Indian ecommerce and app-growth accounts across multiple brands.
  • Scaled app downloads by 250%, delivered 105% ROAS growth, and reduced CPO by 65%.
  • Executed Search, Shopping, YouTube, UAC, Amazon Ads, LinkedIn Ads, native, and programmatic campaigns.
Dec 2019 – Apr 2021

Energie Fitness

Digital Marketing Specialist

  • Focused on lead generation, CRM lifecycle, retention, and conversion optimization.
  • Improved conversion rates by 24% and reduced CAC by 44%.
  • Scaled qualified signups through Facebook LAL campaigns and Google Ads.
Certifications & Education

Foundations.

Certifications

Google Ads Certifications, Meta Ads, Apple Search Ads, AppsFlyer, CleverTap Journeys, Advanced Google Analytics, SEM, SMM, and App Campaigns.

Education

AMA Digital Marketing Certification (2019) and B.A. Political Science – Ptddu College, Delhi (2017).

Contact

Open to recruiter conversations, consulting projects, and growth leadership opportunities.

I am open to performance marketing leadership, app-growth consulting, acquisition strategy, and retention-focused growth opportunities.

Email Rajesh LinkedIn Profile
Email LinkedIn