I improved lead quality and conversion efficiency in a performance-led fitness funnel.
At Energie Fitness, I focused on lead generation, CRM lifecycle, retention, and conversion optimization, with performance media supporting qualified signup growth instead of low-intent volume.
Lead generation with stronger funnel quality.
I used Facebook lookalike campaigns and Google Ads to scale qualified signups, while CRM lifecycle and retention work improved the quality of progression after the first lead came in.
How the conversion path improved.
I have kept this page limited to the supported percentage gains from my resume, so the funnel below focuses on quality and efficiency rather than invented lead volumes.
1. Lead Capture
Google Ads and Facebook lookalike campaigns improved top-of-funnel targeting quality.
2. Qualification & Nurture
CRM lifecycle and retention work helped strengthen user progression after initial signup.
3. Conversion Output
The funnel delivered 24% conversion improvement while scaling qualified signups.
4. Cost Efficiency
Acquisition became more efficient with 44% CAC reduction.