Improving lead quality and conversion efficiency in a performance-led fitness funnel.
At Energie Fitness, Rajesh focused on lead generation, CRM lifecycle, retention, and conversion optimization, with performance media supporting qualified signup growth.
Lead generation with stronger funnel quality.
Facebook lookalike campaigns and Google Ads were used to scale qualified signups, while CRM lifecycle and retention work helped improve downstream conversion performance.
How the conversion path improved.
The source resume does not provide raw lead volumes, so this page focuses on the supported percentage gains across the funnel.
1. Lead Capture
Google Ads and Facebook lookalike campaigns improved top-of-funnel targeting quality.
2. Qualification & Nurture
CRM lifecycle and retention work helped strengthen user progression after initial signup.
3. Conversion Output
The funnel delivered 24% conversion improvement while scaling qualified signups.
4. Cost Efficiency
Acquisition became more efficient with 44% CAC reduction.