Connecting acquisition, lifecycle, and partnerships into one growth engine.
At Astroyogi, Rajesh led app and web acquisition, retention, affiliate, and engagement marketing. The role combined channel optimization with lifecycle systems and partner-led distribution.
What made the model work.
Rajesh managed partnerships with Google Pay, Paytm, PhonePe, Cred, Affle, and Disney+Hotstar while also building CleverTap journeys to improve lifecycle engagement and conversion efficiency.
How the journey improved.
The resume supports strong percentage-based outcomes, so the funnel below explains the flow using those actual gains.
1. Acquisition Entry
Paid acquisition across app and web fed the top of funnel while affiliate and partner channels expanded reach.
2. Cost Efficiency
Optimization work reduced acquisition waste and drove 70% CAC reduction.
3. Engagement & Retention
CleverTap lifecycle journeys improved user engagement by 40%, strengthening mid-funnel activity and repeat usage.
4. Revenue Output
The combined acquisition and lifecycle system scaled to 6X+ ROAS.