I connected acquisition, lifecycle, and partnerships into one growth engine.
At Astroyogi, I led app and web acquisition, retention, affiliate, and engagement marketing. The role required me to connect media efficiency, lifecycle depth, and partner-led distribution into one operating system.
What made the model work.
I managed partnerships with Google Pay, Paytm, PhonePe, Cred, Affle, and Disney+Hotstar while also building CleverTap journeys that improved lifecycle engagement and conversion efficiency.
How the journey improved.
I have kept this page tied to the actual percentage gains from my resume, so the funnel below explains how the system improved without inflating the numbers.
1. Acquisition Entry
Paid acquisition across app and web fed the top of funnel while affiliate and partner channels expanded reach.
2. Cost Efficiency
Optimization work reduced acquisition waste and drove 70% CAC reduction.
3. Engagement & Retention
CleverTap lifecycle journeys improved user engagement by 40%, strengthening mid-funnel activity and repeat usage.
4. Revenue Output
The combined acquisition and lifecycle system scaled to 6X+ ROAS.