I drove cross-market app and ecommerce growth across India and overseas accounts.
At Holistik Digital, I managed UK and Indian ecommerce and app-growth accounts across multiple brands. This is where I built hands-on cross-market operating exposure across acquisition, app growth, and performance efficiency.
Cross-market performance execution.
I worked across Search, Shopping, YouTube, UAC, Amazon Ads, LinkedIn Ads, native, and programmatic campaigns, supported by CRO and remarketing across multiple brands and markets.
What improved across the journey.
I have kept this page limited to the percentage improvements supported by my resume, rather than adding made-up account volumes for presentation value.
1. Demand Generation
Search, Shopping, YouTube, UAC, and paid social formats expanded qualified reach across multiple brands.
2. Install & Visit Growth
Acquisition execution drove 250% app-download growth.
3. Efficiency Improvement
Better campaign mix and optimization reduced waste, contributing to 65% lower CPO.
4. Revenue Outcome
The full system delivered 105% ROAS growth across the portfolio handled.