Scaling app, web, and retail growth with tighter CAC control.
At Zeno Health, Rajesh led growth across Android, iOS, web revenue, and retail stores on multi-crore monthly budgets. The work combined acquisition, revenue quality, and reactivation rather than treating them as separate channels.
Primary Scope
Android growth, iOS growth, web revenue, retail footfall, and transaction scaling across multi-crore monthly budgets.
How the growth model was structured.
Rajesh built tROAS, Install Advanced, PMAX, VAC, Search, and Meta campaigns around high-LTV users, while layering retention and reactivation through WhatsApp, push, and in-app engagement.
Acquisition
Media mix focused on scalable demand capture and app installs across Google and Meta surfaces.
Revenue Quality
Campaigns were aligned to higher-value users instead of optimizing only for cheap top-funnel volume.
Reactivation
WhatsApp, push, and in-app engagement helped bring users back into purchase and transaction flows.
Performance impact across the conversion journey.
The resume supports outcome metrics, not raw event counts, so this funnel uses source-backed efficiency signals rather than invented volumes.
1. Traffic & Install Intent
Search, PMAX, VAC, Install Advanced, and Meta campaigns were used to capture demand and scale user acquisition.
2. Qualified Conversion
Optimization shifted toward high-LTV users, helping reduce wasted acquisition and improve conversion quality.
3. Repeat Action & Revenue
Retention and reactivation flows strengthened downstream value, contributing to 5X+ ROAS.
4. Efficiency Outcome
The combined system delivered up to 55% CAC reduction while scaling installs, transactions, and retail footfall.