I scaled app, web, and retail growth with tighter CAC control.
At Zeno Health, I led growth across Android, iOS, web revenue, and retail stores on multi-crore monthly budgets. My focus was not just buying traffic, but improving revenue quality, repeat action, and CAC efficiency across the full funnel.
Primary Scope
Android growth, iOS growth, web revenue, retail footfall, and transaction scaling across multi-crore monthly budgets.
How I structured the growth model.
I built tROAS, Install Advanced, PMAX, VAC, Search, and Meta campaigns around high-LTV users, then layered retention and reactivation through WhatsApp, push, and in-app engagement to improve downstream revenue quality.
Acquisition
I used Google and Meta surfaces to scale demand capture, installs, and qualified traffic without losing control of efficiency.
Revenue Quality
I optimized toward higher-value users instead of chasing low-cost top-funnel volume that would not translate into real revenue.
Reactivation
I used WhatsApp, push, and in-app engagement to bring users back into purchase and transaction flows.
How performance improved across the journey.
I have kept this page anchored to resume-backed outcomes, so the funnel below focuses on the actual efficiency and revenue signals rather than invented conversion volumes.
1. Traffic & Install Intent
Search, PMAX, VAC, Install Advanced, and Meta campaigns were used to capture demand and scale user acquisition.
2. Qualified Conversion
Optimization shifted toward high-LTV users, helping reduce wasted acquisition and improve conversion quality.
3. Repeat Action & Revenue
Retention and reactivation flows strengthened downstream value, contributing to 5X+ ROAS.
4. Efficiency Outcome
The combined system delivered up to 55% CAC reduction while scaling installs, transactions, and retail footfall.